The Art of Mopar: Chrysler, Dodge, and Plymouth Muscle Cars


Motorbooks - When the muscle car era exploded onto the scene, Chrysler unleashed the mighty Mopar muscle cars, the Dodges and Plymouths that defined the era. The history of chrysler corporation is, in many ways, a history of a company floundering from one financial crisis to the next. The art of mopar: chrysler, dodge, and Plymouth Muscle Cars is the ultimate portrayal of history's ultimate muscle cars.

This is the ultimate visual history of greatest muscle cars. Fabled nameplates like charger, 'cuda, super Bee, Road Runner, and Challenger defined the era and rank among the most valuable collector cars ever produced by an American automaker. From the moment chrysler unleashed the firepower hemi V-8 engine on the world for the 1951 model year, they had been cranking out the most powerful engines on the market.

The Art of Mopar: Chrysler, Dodge, and Plymouth Muscle Cars - . Motorbooks. While that has given shareholders fits for nearly a century, and collectible, it has also motivated the Pentastar company to create some of the most outrageous, cars ever built in the United States. Because the company pioneered the use of lightweight unibody technology, it had the stiffest, lightest bodies in which to put those most powerful engines, and that is the basic muscle-car formula: add one powerful engine to one light car.

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Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972


CarTech - Short on sales but not on performance, Dodge marketers wanted to initiate a program that would ignite brand awareness while maintaining the performance edge they had on the streets. 1968 was set to be a pivotal year for Dodge as fresh designs debuted on the Coronet and Charger platforms. You will relive the muscle cars, advertisements, and marketing tools employed by Chrysler in this first-ever book published on these Mopar programs by author and historian Jim Schild.

Both programs relied heavily on grouping their performance-oriented cars with messages aimed at the under-35 audience. Chrysler incentivized owners to join its "clubs" by offering free merchandise. The result was one of the most memorable, highly successful marketing campaigns of the muscle car era. Thorough examinations of the charger r/t, duster 340, super bee, coronet r/t, demon 340, Road Runner, Challenger R/T, GTX, Dart GTS, Daytona, Cuda, and Sport Fury GT will have you itching for a time machine and bellbottom jeans.

Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972 - With "dodge fever" in full swing, the Scat Pack was born. Two years later, plymouth's Rapid Transit System followed Dodge's Scat Pack. Plymouth took its show on the road with the Rapid Transit System Caravan featuring prototypes that could be seen at dealerships.

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The Complete Book of Classic Dodge and Plymouth Muscle: Every Model from 1960 to 1974 Complete Book Series


Motorbooks - With extensive details, and spectacular photographs, specs, Mueller’s book stands alone as the ultimate resource on America’s muscle cars. From lifelong car enthusiast and photographer Mike Mueller comes the most expansive overview of Chrysler Corporation’s muscle cars ever published. It’s no secret that dodge and plymouth have been responsible for some of history’s most iconic muscle cars— a resume including the immortal Road Runner, Charger, Challenger T/A, Hemi ’Cuda, Super Bee, Super Bird, Dodge Daytona, and GTX.

These cars, often referred to as “mopars” short for “Motor Parts, ” Chrysler’s parts division, defined the golden age of the American muscle car. They earned the “motor” part of the mopar name by housing the most robust engines of the period: legendary power plants like the original Firepower Hemi, the Max Wedge, the 440 Super Commando, and the famed Street Hemi.

Even their small v8s, like the 340 la-series engine that powered the AAR ’Cuda, are the stuff of motorhead folklore. In the complete book of classic dodge and Plymouth Muscle, they’re all here: every car and every engine from the classic era. Author/photographer mike mueller offers an in-depth look at the specialty driving machines that have made Mopar performance an enduring part of American automotive culture for over half a century.

The Complete Book of Classic Dodge and Plymouth Muscle: Every Model from 1960 to 1974 Complete Book Series - This gorgeously illustrated work takes readers through the fifty-plus-year history of Mopar performance, from the Hemi-powered 300 Series through the last cars produced before rising gas prices, tightened emissions, and outrageous insurance rates brought the curtain down on American muscle car production.

Used book in Good Condition.

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Dodge 100 Years


Motorbooks - Used book in Good Condition. Under the strong leadership of lee Iacocca from 1979 onward, Dodge reasserted itself with such vehicles as the K-car and the Caravan minivan. Soon, the brothers became the exclusive supplier to Ford, a position they would hold for over a decade before breaking out on their own in 1913 to produce their first car a year later.

Dodge 100 years is more than a tale of classic American perseverance; it is a celebration of one of America's most beloved and enduring automotive brands. In dodge 100 years, renowned automotive journalist Matt DeLorenzo provides an unrivaled chronicle of Dodge throughout the past century. The dodge story is not without its struggles: while the division played a key part in the muscle-car wars of the 1960s and early '70s, the oil crisis of 1973 took its toll on Dodge and Chrysler as other manufacturers moved toward more efficient models.

Dodge 100 Years - The year was 1900 when horace and john Dodge founded the Dodge Brothers Company, in a machine shop in Detroit, Michigan. The dodge story wouldn't be complete without speaking to its iconic performance cars like the Viper, and Charger, Challenger, as well as what's in store for its future as indicated by the innovative Dart.

This book's rich history also tells the tale of Dodge's role in the "arsenal of democracy" during World War II and its iconic lineup during the late 1950s. The high-quality components they produced advanced the dawn of the American automotive industry, appearing in the famous Curved Dash Olds and Henry Ford's Model A.

Starting with the company's modest beginnings in the 1900s, DeLorenzo recounts the brothers' story from their decision to venture into full automotive manufacturing, to their untimely deaths in 1920, and finally the company's purchase by Chrysler in 1928.

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1969 - Maximum Performance: Mopar Super Stock Drag Racing 1962


Motorbooks - Its drivers were among drag racing's first paid professional racers, and this book covers the complete story of Mopar drag racing accompanied by historical imagery as well as contemporary photos. In 1955 alone, chrysler 300s won 37 major stock car races and clinched both the NASCAR and AAA stock car championships.

This is the real story behind super Stock and Factory Experimental drag racing as told the people who lived it! Used book in Good Condition. Although the impressive engine options of 1950s consistently out-performed the competition, they were a mere opening act for the extremes of performance that would be unleashed throughout the 1960s--the golden era of drag racing and factory super-performance cars.

1969 - Maximum Performance: Mopar Super Stock Drag Racing 1962 - Maximum performance: mopar super stock Drag Racing 1962-1969 details Chrysler's amazing dominance in this era. Maximum performance gives you the full details on Chrysler’s 1960's-era drag racing history, monster engines, when they revolutionized the sport with top drivers, and experimental cars. Since the early days of racing, Chrysler, Dodge, and Plymouth have dominated drag strips and race tracks.

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1969 Plymouth Road Runner: Muscle Cars In Detail No. 5


CarTech - 5 of cartech's muscle cars in Detail series covers the 1969 Plymouth Road Runner. Muscle cars, as we now know them, were well established, with all manufacturers joining the horsepower race. You could walk into the showroom for any brand from any manufacturer and find a variety of performance models. The end result was a wildly popular, big-block, affordable muscle car with great graphics and a cool beep-beep horn.

. CarTech. It was an interesting marriage of a car that attempted to appeal to potential buyers with a low-cost, light-weight, and potent bare-bones package. It also added a brilliant marketing strategy of partnering with a famous studio and a popular cartoon character. The public loved it. All in detail series books include an introduction and historical overview, and an in-depth study of all hardware and available options, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, as well as an examination of where the car is on the market today.

1969 Plymouth Road Runner: Muscle Cars In Detail No. 5 - Used book in Good Condition. Some tried to accomplish this with fancy marketing schemes and graphic paint packages and decals, and for the first time, some tried to win over buyers with price. Volume No. Competition being what it is, the manufacturers were looking for ways other than winning races to lure buyers into the showrooms and entice them to buy their products.

The late 1960s was an interesting time in the automotive world.

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Muscle Car Source Book: All the Facts, Figures, Statistics, and Production Numbers


Motorbooks - CarTech. Heavily illustrated with vivid color photography of all the muscle cars from the classic era 1963-1974 and chock full of data and historical facts, Buick AMC, Chevrolet, Pontiac, Mustang, GTO, and so are the cars, Dodge, this is a reference book you will not want to put down! All of the manufacturers--Ford, Charger, and Plymouth--are covered, including the Camaro, and many more!Statistics: All the performance data available for each car is presented in easily read tables.

Specifications: detailed specifications, stock wheel and tire sizes, including horsepower and torque ratings, fuel capacity, curb weight, and other key technical data unique to each model is given. Production numbers: Production information is broken down across all the performance variants and major features.

Muscle Car Source Book: All the Facts, Figures, Statistics, and Production Numbers - Options: major performance options available for each car including engine options, gauge packages, comfort features, and wheel-and-tire options are all outlined. Motorbooks. From 1963 to 1974, muscle cars were the kings of the road--no other American automobiles have ever inspired as much passion as these classic performance cars.

Muscle car source Book is a one-stop resource for muscle car fans. Used book in Good Condition.

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American Muscle Cars: A Full-Throttle History


Motorbooks - Motorbooks. Delorean, and his team bolted a big-inch engine into the division's intermediate chassis, they immediately invented the classic muscle car. Used book in Good Condition. From that moment on, American performance cars would never be the same. American muscle cars tells the story of the most desirable cars ever to come out of Detroit.

CarTech. In those 20 minutes it took bill collins and russ gee to bolt a 389 ci V-8 engine into a Tempest chassis they created the prototype for Pontiac's GTO—and changed the course of automotive history. This is the muscle car history to own—a richly illustrated chronicle of america's greatest high-performance cars, a culture consumed by the need for speed, three incendiary ingredients--developing V-8 engine technology, told from their 1960s beginning through the present day!In the 1960s, and 75 million baby boomers entering the auto market—exploded in the form of the factory muscle car.

The resulting vehicles, brutal machines unlike any the world had seen before or will ever see again, defined the sex, drugs, and rock 'n' roll generation. American muscle cars chronicles this tumultuous period of American history through the primary tool Americans use to define themselves: their automobiles.

American Muscle Cars: A Full-Throttle History - It's a story of flat-out insanity told at full throttle and illustrated with beautiful photography. From the street-racing hot rod culture that emerged following World War II through the new breed of muscle cars still emerging from Detroit today, this book brings to life the history of the American muscle car.

When pontiac's chief engineer, John Z.

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The Complete Book of Classic Chevrolet Muscle Cars: 1955-1974 Complete Book Series


Motorbooks - See it all here, in the complete Book of Classic Chevrolet Muscle Cars: 1955-1974. Motorbks. Prior to the introduction of the 1955 Chevrolet with its V-8 engine, cars had been considered necessary appliances, like refrigerators or vacuum cleaners. Motorbooks. And general motors' bowtie division wasn't the first to put the engine design in a production car, but it was the first to put the engine design in an affordable production car and make it available to the average driver.

No other automobile in history so clearly demarcates a before-and-after line in the sand like the 1955 Chevrolet. The camaro turned the pony car genre into genuine muscle cars. Chevrolet didn't invent the overhead-valve pushrod V-8 engine, but without question Ed Cole and Chevy perfected it. Chevrolet defined American driving culture during the golden age of muscle.

The Complete Book of Classic Chevrolet Muscle Cars: 1955-1974 Complete Book Series - Used book in Good Condition. The ls6 engine was the most powerful of the classic era. The complete book of classic chevrolet Muscle Cars: 1955-1974 chronicles the all-conquering cars of this incredible 20-year period. The impala ss, with its 409 engine popularized by the Beach Boys, ruled America's drag strips.

With a single stroke, Chevrolet turned American culture into a car culture.

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Dodge Daytona and Plymouth Superbird: Design, Development, Production and Competition


CarTech - Used book in Good Condition. In the fiercely competitive world of NASCAR, every manufacturer was looking for a competitive edge. CarTech. Ford and chrysler turned their attention to the aerodynamics of their race cars, resulting in a brief era affectionately called the Aero Wars. If you are a fan of nascar, or just love outrageous muscle cars, this richly detailed and well-illustrated account of a fascinating era of performance will be a valued addition to your library.

Motorbooks. Mandated by series to produce production versions, creative, and collectible machines ever assembled in Detroit, these exotic beasts became some of the most costly, whether in race trim or in stock street trim. Author steve lehto gives a thorough and detailed account of the history of this battle that culminated with the final wars between the Ford Talladega/Mercury Cyclone and the Dodge Daytona/Plymouth Superbird.

Dodge Daytona and Plymouth Superbird: Design, Development, Production and Competition - During the height of this competition, Chrysler and Ford produced, among other things, cars with radically altered grilles and tail sections. The story of richard petty's defection from plymouth, the mighty Hemi, and the creation of the street version of these cars all come to light in this all-encompassing tale of Chrysler climbing the ladder to NASCAR supremacy.

Dodge daytona and plymouth superbird: design, development, Production and Competition delivers a blow-by-blow account of the biggest races between FoMoCo and Chrysler, along with telling the rich stories of the development of these cars. Motorbks.

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1970 Plymouth Superbird: Muscle Cars In Detail No. 11


CarTech - King richard's defection was in part because plymouth hadn't built a Dodge Daytona counterpart for the NASCAR circuit, in addition to the fact that Petty Enterprises wanted to be the sole racing parts distributor for Plymouth at the time. Motorbooks. CarTech. That car? the 1970 Plymouth Superbird. Production models languished on salesroom floors due in part to NASCAR having increased the homologation requirement from 500 units to 2, 000

Petty signs with ford!" those four words tore through the racing world like a hot knife through butter while loyalists threw their hands up in disbelief. Used book in Good Condition. Plymouth weathered the backlash publically, while privately scurrying to create a car to lure Richard back to Plymouth. These cars were highly specialized, seen as being in excess in proportion to the hottest street cars of the period.

1970 Plymouth Superbird: Muscle Cars In Detail No. 11 - Also included are paint and option codes, VIN and build tag decoders, as well as production numbers. What a difference a few decades makes!each volume in the in detail series provides an introduction and historical overview, an in-depth study of all hardware and available options, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, and an examination of where the car is on the market today.

Motorbks. Fast-forward to today, superbirds are highly collectible and are the star attractions at car shows and auctions, pulling top dollar and generating real excitement.

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